Proven Category Success
Successfully placed organic snacks, premium spirits, artisan beverages, and sustainable seafood brands onto major cruise lines in 2024 to 2025.
- Snacks
- Spirits
- Beverages
- Seafood
- Specialty Foods
Your Pathway to the Cruise Line Industry
CMA helps qualified food and beverage brands enter the cruise industry through direct access to procurement teams, structured onboarding, and long-term supply alignment.
Start Your Evaluation TodayA subsidiary of True Grade Holding Co.
Our Impact
17+
Years of cruise line procurement relationships
20+
Brands successfully onboarded, past 12 months
200M+
Lbs. of F&B shipped annually via True Grade
We Protect the Brands We Work With. Category Exclusivity Is Our Standard.
CMA limits representation to 3 brands per product category, and we never place competing brands against each other. A brand we introduce will never be undercut by another supplier we bring to the same buyer.
This reflects our commitment to protecting the brands we represent. When we take on your brand, we put our reputation on the line with cruise line partners, which is why we only work with brands we are confident in and safeguard your position once you are in.
We Help Qualified F&B Brands Enter the Cruise Market
CMA helps qualified food and beverage brands enter the cruise industry through direct access to procurement teams, structured onboarding, and long-term supply alignment. We work closely with cruise buyers to identify products that fit their operational needs, then guide brands through the process of becoming approved suppliers.
Because CMA operates alongside True Grade's distribution and logistics infrastructure, brands gain more than introductions. They gain a partner that understands how cruise procurement works and how to position products for long-term success within the system.
We don't work with every brand
Before we accept any brand into the program, we conduct a thorough evaluation. We need to be confident in what we're bringing to cruise line partners, because our relationships are built on trust, and we don't take that lightly.
We evaluate brands across three dimensions before accepting them:
- Product quality
- Compliance readiness
- Supply chain capability
Most brands spend years trying to secure a single buyer meeting.
Without CMA vs. With CMA
What brands typically spend trying to crack the cruise market on their own, with no guaranteed access and no timeline.
DIY Approach: No Guaranteed Access
- Industry trade shows & expos
- $25,000 to $40,000
- Travel, lodging & buyer meetings
- $10,000 to $15,000
- Outside consultants & brokers
- $15,000 to $25,000
- Compliance & certification prep
- $5,000 to $10,000
- Marketing & presentation materials
- $3,000 to $8,000
- Estimated total
- $58K to $80K+
No guaranteed access. No guaranteed placement. No timeline.
CMA Full-Cycle Partnership
- Complete 5-step placement program
- Included
- Direct access to cruise line decision-makers
- Included
- Compliance support
- Included
- Professional positioning materials
- Included
- Logistics integration, True Grade network
- Included
- Starts with
- $1,500 Evaluation
Structured process. Direct introductions. Re-engagement guarantee available.
Time to market: DIY
18 to 24+ Months
If you can get in the door at all. Most brands spend years trying to secure a single buyer meeting, and still leave without a contract.
Time to market: with CMA
3 to 6 Months
Structured process. Direct introductions. Revenue starts sooner. The time-to-revenue advantage often exceeds the cost of the program itself.
Note: CMA fees cover program services. Brands are responsible for their own COGS and shipping to the True Grade Miami hub.
Re-Engagement Guarantee
If placement is not secured within Year 1, CMA extends your engagement for a complimentary second year of active representation at no additional cost. We don't walk away when things take time; we stay in it with you.
This guarantee covers continued CMA services and representation. It is not a guarantee of a purchase order from any cruise line.
True Grade Logistics Advantage
Consolidating 200M+ lbs annually through one FTZ facility means brands gain bulk freight rates, cold-chain reliability, and per-unit shipping costs impossible to achieve independently.
End-to-End Support
From brand evaluation through onboard activation and ongoing delivery. CMA is the only program that pairs market-access consulting with actual supply chain integration.
From brand evaluation through onboard activation and ongoing delivery.
The 5-Step Journey to Placement
Step 1: Market Opportunity Evaluation
Assess market fit and potential.
Step 2: Brand Readiness
Prepare docs & specs.
Step 3: Market Strategy
Define pricing and market strategy.
Step 4: Samples & Product Evaluation
Coordinate samples and evaluations.
Step 5: Vendor Activation
Your products are ready for cruise opportunities.
Step 5: your brand is Cruise-Ready, prepared for future procurement opportunities.
We don't walk away when things take time; we stay in it with you.
One Program. Two Ways to Move Forward.
Every brand begins with an evaluation. From there, qualified brands can choose the path that best supports their goals.
Step 1: Starting point
Market Opportunity Evaluation
$1,500
Brand assessment, cruise market fit analysis, readiness review, and recommendations.
If you decide not to continue, there are no additional payments.
Start Your Evaluation TodayUpon a successful evaluation, choose your path:
Option 1
Full Program
$12,500
$2,500/month x 5 months
After completing your Market Opportunity Evaluation, continue with the rest of the program:
- Brand Readiness
- Market Strategy
- Samples & Product Evaluation
- Vendor Activation
With your $1,500 evaluation credit: $11,000 paid in full, or $1,000 in month 1 and $2,500/month for months 2 to 5.
Option 2
Full Program + Buyer Exposure
$20,000
$4,000/month x 5 months
After completing your Market Opportunity Evaluation, continue with the rest of the program:
- Brand Readiness
- Market Strategy
- Samples & Product Evaluation
- Vendor Activation
Plus exclusive participation in cruise industry trade shows for greater industry exposure and direct engagement with buyers.
With your $1,500 evaluation credit: $18,500 paid in full, or $2,500 in month 1 and $4,000/month for months 2 to 5.
*Limited Availability
Your $1,500 Evaluation is credited toward the option you choose, per your program agreement. Each option can be paid in full or in 5 monthly payments.
Category AvailabilityCurrent Openings
CMA limits representation to 3 brands per category. Once a category is full, we do not accept competing brands. This protects your investment and your position.
Start Your Evaluation Today- SeafoodOpen
- ShellfishOpen
- MeatOpen
- PoultryOpen
- Eggs & Egg ProductsOpen
Ready to Take the First Step Toward Cruise Line Procurement?
The cruise market doesn't wait. Every brand begins with a $1,500 Market Opportunity Evaluation.
Start your evaluation
Tell us about your brand below and the CMA team will get back to you.